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Search Engine Marketing services Cambridge

Search engine marketing explained

What are "sponsored listings" and "free listings?"
The major search engines will list two different type of results. The first results you see are usually the sponsored listings, people who have paid for the top spots for those keywords. Usually the top 3 or 4 are shown. After that, the free listings are shown. These websites have been listed here by virtue of their relevancy determined by the search engines.

I've submitted my site to the search engines, why am I not getting traffic?
Submission is only the first step in getting the search engines to recognise you. It allows them to index your site and rank you according to their formula. Depending on how relevant they find you, you'll still get indexed but not ranked very high.

How important are meta tags for keywords, title and description?
Some years ago meta tags were critical for proper placement in search engines, without them your site would not be listed for the keywords and search terms you preferred. However today, Google and many of the major search engines no longer look at the keyword meta tag. This does not mean it should not be included and for that matter properly optimised, as some engines still use this tag. The title and description meta tags are still widely used and will affect your eventual rank in the search engines along with the multitude of other factors.

Why do optimisation over pay per click?
After optimisation and getting ranked high in the search engines, you could get just as much traffic or more than pay per click and not have to pay per visitor to your site. Also, many people consider you an expert in your industry if they find you ranked high in the search engines.

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Talk to Steve Creamer or Sarah-Jane White to discuss how Peek can help you find an answer that's right for your business on 01223 900 121.